For The Good facilitates the growth of organizations, foundations, and leaders, propelling them forward in their mission.

Philanthropic Advising

Partnering with philanthropists on strategic planning, and sourcing, selecting, and supporting organizations.

Storytelling ‍

Producing compelling content that showcases an organization’s impact through storytelling.

Business Development Strategy

Building your expertise, skills, and strategies aimed at scaling your impact and increasing your revenue. 

Based in Brooklyn, New York, at For The Good, we work at the intersection of social change. Through our network of top consultants, we join your team to deliver expert guidance that keeps costs low and impact high. Whether advancing business development, storytelling, or strategy, we work alongside you to achieve meaningful results. We amplify impact by partnering with organizations, supporting nonprofits of all sizes, and partnering with mission-driven for-profits committed to making a difference. We know in today’s challenging environment, every dollar and every hour counts.

Read our latest Newsletter here

Who We Partner With

We partner with mission-driven organizations and foundations dedicated to improving the lives of children, youth, and young adults. Our work is centered on organizations advancing opportunity through education, youth development, mental health, disability, and neurodiversity.

Our clients include nonprofits, private and family foundations, schools, universities, youth-serving organizations, and social enterprises working to expand access, strengthen communities, and create lasting impact for the next generation.

While our expertise is deeply rooted in disability and neurodiversity, we proudly partner with organizations across these interconnected fields, helping leaders who are committed to ensuring every young person has the opportunity to learn, thrive, and reach their full potential.

‍ Philanthropic Advising‍ ‍

Turn your values into meaningful, lasting impact. Giving effectively requires more than generosity. For The Good partners with family foundations and individual philanthropists to bring clarity, strategy, and purpose to their giving. We help translate your values into thoughtful investments while building the relationships, practices, and structures needed to sustain your impact.

  • Clarify your values, priorities, and vision for impact

  • Develop focused philanthropic strategies and actionable giving plans

  • Identify, evaluate, and connect with high-impact nonprofit partners

  • Create practical systems for due diligence, decision-making, and measuring progress

  • Engage family members and prepare the next generation for thoughtful philanthropy

  • Provide ongoing strategic counsel as challenges and opportunities emerge

Drawing on nearly two decades of nonprofit leadership and social-impact experience, we help ensure your philanthropy is strategic, meaningful, and responsive to the communities you seek to serve.

Storytelling That Inspires Action

Every organization, leader, and community has a story worth telling. We help uncover the stories that define your work and bring them to life through impact reports, fundraising campaigns, websites, thought leadership, and donor communications.

Through our partnership with award-winning production company SpoonyVision Studios, we also create social media content, gala and fundraising films, website videos, organizational profiles, impact stories, and documentary films.

Everything we create is designed to build trust, strengthen your brand, and inspire action.

Build a stronger organization—and the support needed to sustain it.

For The Good partners with nonprofit leaders and social entrepreneurs to strengthen the strategies, stories, and relationships that move their missions forward. From diversifying revenue to developing leaders and building partnerships, we provide practical guidance that helps organizations grow their capacity and deepen their impact.

  • Create diversified fundraising strategies spanning foundations, major donors, individual giving, and crowdfunding campaigns

  • Strengthen your case for support through compelling messaging and donor-focused storytelling

  • Design cultivation, solicitation, and stewardship plans that deepen relationships and grow support

  • Align programs, outcomes, and funding opportunities to position your work for investment

  • Coach leaders and boards to communicate their vision and fundraise with confidence

  • Identify potential partners and facilitate connections that expand your reach, credibility, and opportunities

Whether you are launching a new initiative, navigating growth, or positioning your organization for its next chapter, we provide trusted, hands-on support to help turn your vision into action.

Business Development Strategy

About the Founder

Marcus Soutra is a dynamic, award-winning advocate, leader, and trailblazer in social entrepreneurship. He began his professional journey as a public school teacher before co-founding Eye to Eye, where he served as President. Under his leadership, Eye to Eye (Now the Neurodiversity Alliance) became a nationally recognized organization dedicated to enhancing the educational outcomes of neurodiverse youth. Soutra’s innovative curriculum and strategic vision positioned the organization as a catalyst for change across education, government, workplaces, and popular culture.

In 2024, Soutra launched For The Good Consulting, a firm at the intersection of social change. Drawing on his experiences as an educator, social entrepreneur, and neurodiverse individual, Soutra deeply understands the challenges organizations face in scaling impact. He leverages his lived experience, professional expertise, and business development acumen to support missions that dismantle barriers and expand opportunities for communities furthest from access.

Soutra has delivered lectures and keynotes worldwide, from Harvard to Tokyo and Brown to Kuala Lumpur, and his dedication to equitable education has earned him numerous accolades, including an Honorary Doctorate from Keene State College, recognition as a Hearts on Fire Visionary by the IF Hummingbird Foundation, and awards from the Learning Disabilities Association of America and Purdue University.

Soutra is a proud board member of the Inevitable Foundation and serves on the Leadership Council of the Neurodiversity Alliance. He also actively contributes to the NYC community through initiatives like Achilles International, reflecting his belief in driving meaningful change both locally and globally.

A lifelong learner and committed global citizen, Soutra lives in Brooklyn with his wife, Amber, an educator and learning specialist, and their sons, Rhodes and Beckett.

Public Speaking and Meeting Facilitation

Keynotes, guest lectures, school assemblies, commencement addresses, meetings, and retreats.

Soutra is a global speaker on education, neurodiversity, leadership, and social entrepreneurship. He engages diverse audiences—including students, parents, educators, social entrepreneurs, policymakers, and corporate leaders—with impactful, inspiring keynotes, commencement addresses, and presentations. His talks are known for being both educational and empowering, sparking meaningful reflection and action.

In addition to speaking, Marcus designs and facilitates strategic retreats and meetings for boards and teams. Drawing on his background as an educator and executive leader, he crafts dynamic, purpose-driven sessions that foster open dialogue, strengthen alignment, and drive progress.

“Soutra, an incredibly interactive speaker, shares real-life experiences to emphasize the significance of embracing one’s strengths in areas of weakness. As a neurodivergent individual, navigating school, the workplace, and life can be challenging. Soutra addresses these challenges, making them relatable and offering solutions to support anyone struggling. I’ve had the privilege of hearing Marcus speak multiple times in various settings, and each time, he delivers, striving to positively impact communities by empowering individuals to discover their unique stories that make them special”. -Vanessa Aguilar, M.Ed. Education Specialist

"Marcus's expertise in fundraising and social entrepreneurship has been a game-changer for our organization. His ability to craft innovative strategies and support our goals has had an incredible impact. Marcus’s guidance has helped me elevate our fundraising efforts and bring our mission to life." Chea Weltchek, LCPC, Founder, Executive Director of Teens with Trauma

“Marcus has delivered the keynote at the Choose Your Own ADDventure conference, held at the University of Denver, on two separate occasions. Most recently, in April 2024, Each of his keynotes offered invaluable insight that was both profoundly uplifting and deeply resonant with our attendees. His passion for the Neurodiverse (ND) community shines through in his vulnerability and engaging storytelling, as well as his ongoing commitment to changing the landscape for the millions of students he inspires with his message of positivity and hope.” - Nathaniel Ellison, Academic Counselor, Psychotherapist, and Podcaster

"Working with Marcus Soutra over the past year has been a game-changer for our organization. His expertise in nonprofit leadership, combined with his deep understanding of fundraising strategy and scale strategy, helped us clarify our mission, energize our team, and significantly strengthen our development efforts. Marcus brings a rare combination of strategic insight, authentic connection, and a deep commitment to social impact. He helped us reframe our fundraising approach that produced more compelling storytelling, and ultimately a more effective development process. With his guidance, we were able to craft a clearer case for support and engage donors in a more meaningful way. Beyond fundraising, Marcus is a true leadership partner. He listens closely, challenges constructively, and creates space for honest, mission-focused conversations. If you're looking for someone who can strengthen both your organizational leadership and your fundraising capacity, Marcus Soutra is the person you want by your side. We’re incredibly grateful for his partnership." Fred Buglione, CEO ALL In for inclusive education

"Marcus is a pleasure to work with and a highly effective thought partner and executor. He works passionately and tirelessly for his clients. He has supported our organization across a wide range of initiatives, including the development of our strategic plan by translating our vision into a clear, actionable framework aligned across both our team and board. He also strengthened our development approach by sharpening our value proposition. Marcus has played a key role in elevating our narrative, helping us communicate our impact more clearly and powerfully. His work significantly enhanced how our messaging resonates with partners and supporters, including through the development of a new video and other communications materials.” Carolyn Jeppsen, CEO, President, and Co-Founder, Broad Futures

“Soutra was Keene State College's 2024 Honorary Doctorate of Humane Letters awardee.  His speech came towards the end of our lengthy commencement ceremony, and from his first words, the crowd was riveted.  Mr. Soutra tells compelling, accessible stories.  His voice is both pragmatic and elevating so that his listeners are grounded and inspired.  Mr. Soutra cultivates a sense of belonging in his audience, a feeling of oneness.  People are still remarking on how his words made them feel about themselves and the actions they could take as a result.” 

Dr. Melinda Treadwell, President of Keene State College

“Working with For The Good was a game-changer. Marcus brings a wealth of knowledge and expertise that was instrumental in the growth of my organization and helping me elevate as a leader and social entrepreneur. His genuine care for our mission and goals made all the difference. For The Good will always be my trusted resource for professional development and support.” Bianca Nelson Founder, CEO of Learning To Live Movement Inc

“As the founder of a non-profit that's rapidly scaling in an unrelenting external environment, working with Soutra was exactly what I was looking for. Having a sounding board who has navigated the challenges and opportunities in front of you, who knows what it's like to be in the trenches, and has the corresponding empathy and drive to chart a path forward was invaluable. I would recommend Soutra to anyone looking for a strategic advisor in the philanthropic and social entrepreneurship sector in an instant." Richie Siegel, Co Founder and President Inevitable Foundation